Headquartered in Amsterdam, Netherlands, the TW Steel watch manufacturing company is owned by a father and son team. Jordy Cobelens and his father Ton Cobelens founded the company in 2005. They are especially known for producing oversized watches as well as chronographs. On the 20th of June the brand celebrated its fifth anniversary in Holland, where the company was originally founded.
This father and son team has quite a history when it comes to watches and watch making, starting back in 1980. Ton was a distributor of watches, though he was designing private label products for airlines. He then went on to begin a promotions company that created the advertising campaigns for Swatch. In 2005 when the tw steel Company was founded, Ton made Jordy the CEO of the company. Ton’s extensive watch making and watch designing experience has played an important role in this new company.
The TW Steel brand of watches offers a number of different models including Canteen, Diver, Goliath, Grandeur, Tech, CEO Canteen, Icon, CEO Tonneau, RF1 Pilot and RF1 CEO Tech. The range of watches that this company offers come typically in 45mm as well as 50mm diameter variants which are made out of stainless steel. Canteen models offered by TW Steel have a crown cap attached either by a hinge or a hook on the side of the watch. This is similar to numerous other brands of Italian made watches, such as the U-boat watch range.
The TW Steel Company has many different brand ambassadors including Dario Franchitti and David Coulthard. Both are regularly seen as wearing these watches while on television, and they also take part in a variety of promotional activities for the watch brand as well. TW Steel sponsored the Renault F1 team for 2010 and they have created several specialty edition watches with specific Renault F1 branding as well.